Designer and creative director,
working and living in sunny Singapore.
CONTACT CHEE LIE.
As a seasoned Creative Director with over 20 years of experience, I’ve had the privilege of guiding teams and shaping creative strategies that not only capture brand identities but also meet complex business goals. My career has spanned various aspects of the industry, from digital and social media content creation to high-production campaigns and brand storytelling. I’m driven by the belief that creativity, when paired with thoughtful execution, can foster meaningful connections between brands and their audiences. My approach is rooted in collaboration—whether it’s working closely with clients to understand their needs or mentoring my team to bring out their best work. With a focus on both creative integrity and practical outcomes, I aim to craft solutions that are both impactful and sustainable.
“I am skilled in brand building, brand experience, integrated creative campaign strategy and execution, digital user experience and interface design, retail experiential concepts and image production. ”